In the infamous Coke-New Coke taste test, 54 percent of consumers, using a blind taste test, preferred the New Coke formula to the existing formulation. This is an example of a(n) __________ market research method.

Question

Quizplus · Accepted Answer

The Coke-New Coke taste test used a blind taste test to collect numerical data on the preference of consumers between the two formulas. This method is quantitative, as it provides numerical data that can be analyzed statistically. Qualitative research methods typically involve open-ended, exploratory approaches, while observational research methods involve observing and recording behavior without necessarily collecting numerical data. Syndicated research refers to research conducted by a third party and made available for purchase by other companies. Invalid is not a valid answer choice as it does not describe a type of market research method.

In the Infamous Coke-New Coke Taste Test, 54 Percent of Consumers