In addition to using sentiment mining to determine customer attitudes about products, some companies also participate in ________ by joining in online conversations with customers.

Question

Quizplus · Accepted Answer

Social engagement involves companies actively participating in online conversations with customers, which can include responding to comments, answering questions, and providing support. It is a way for companies to build relationships with customers and show that they value their opinions and feedback. This goes beyond just using sentiment mining to passively observe customer attitudes and instead actively engages them in a conversation.

In Addition to Using Sentiment Mining to Determine Customer Attitudes