If a cable television company had 100 million subscribers at the end of the year, and 2 million of its subscribers left its service, it would have a churn rate of

Question

Quizplus · Accepted Answer

Churn rate is the percentage of customers who stop using a company's products or services during a certain time period.

In this case, the cable company had 100 million subscribers at the end of the year, and 2 million of them left, which means:

Churn rate = (Number of customers who left / Total number of customers) x 100%
Churn rate = (2,000,000 / 100,000,000) x 100%
Churn rate = 2%

Therefore, the correct answer is B) 2%.

If a Cable Television Company Had 100 Million Subscribers at the End