Since the late 1970s, most American families have seen their income growth stagnate, with income rising only slightly more than inflation. This has changed many American consumers' concept of

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The stagnation of income growth among American families has led to a greater emphasis on value among consumers. They are more focused on getting the most for their money and are less likely to prioritize cultural or demographic factors in their purchasing decisions. This shift in consumer behavior has been reflected in the rise of discount retailers and the growth of private label products.

Since the Late 1970s, Most American Families Have Seen Their