Marketers know that,compared to high school graduates who are working full time,college students
A) will earn less over their working lifetime.
B) spend their disposable income differently.
C) are less likely to buy textbooks.
D) have almost identical spending patterns.
E) are more likely to drink beer and less likely to drink wine.

Question

Quizplus · Accepted Answer

College students typically have more discretionary income than high school graduates who are working full time, and they tend to spend it on different things. This is because college students are often younger and have fewer financial obligations and responsibilities, which allows them to have more discretionary income. Additionally, college students are more likely to seek out experiences, such as travel or entertainment, compared to high school graduates who are working full time and may be more focused on basic needs and necessities.

Marketers Know That,compared to High School Graduates Who Are Working