ABC Company knew that its customers were interested in environmentally friendly business practices,so it began marketing all of its products as environmentally friendly because they were made with all-natural ingredients,even though ABC's plant was one of the worst polluters in town.The new term for this practice is
A) deceptive advertising.
B) greenwashing.
C) environmental exploitation.
D) virtual greening.
E) enviromarketing.

Question

Quizplus · Accepted Answer

The given scenario describes the practice of greenwashing, where a company falsely portrays its products or business practices as environmentally friendly to appeal to customers interested in green products. In this case, despite being a major polluter, ABC Company marketed its products as environmentally friendly just because they were made with natural ingredients. This practice is deceptive and misleading, and can attract legal action from regulators and disgruntled customers.

ABC Company Knew That Its Customers Were Interested in Environmentally