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The Johnson and Johnson Credo

Question 28

Multiple Choice

The Johnson and Johnson Credo


A) was a response to the Tylenol incident.
B) proved ineffective when the company needed to act in the Tylenol crisis, which was a clear lesson to other companies to update similar documents.
C) was copied by all other pharmaceutical companies.
D) offers an extremely detailed description of potential problems for the company.
E) has guided the firm since it was written in the 1940s.

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