Tipco Computer Company decided to market its tablet computers to preschoolers,even though the tablets were better suited for much older children.This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

Question

Quizplus · Accepted Answer

This potentially unethical activity likely takes place during the targeting and positioning phase of the strategic marketing planning process, where the company decides which market segments to serve and how to position their product to those segments. The control phase involves measuring performance, evaluating results, and making adjustments, not targeting decisions.

Tipco Computer Company Decided to Market Its Tablet Computers to Preschoolers,even