Suppose that Burger King wanted to evaluate social media content to find out how well its most recent advertising campaign was being received by consumers. This could be done using

Question

Quizplus · Accepted Answer

Sentiment analysis is the best choice because it evaluates the attitudes and emotions expressed by consumers in social media content towards the advertising campaign. It can identify whether the overall sentiment is positive, negative or neutral, and provide insights into how the brand can improve its campaign to better resonate with consumers. Google Analytics, click path analysis, keyword analysis, and gamification are not specifically designed to evaluate sentiment but are more focused on measuring website traffic, user behavior, and engagement levels.

Suppose That Burger King Wanted to Evaluate Social Media Content