When a T-shirt manufacturer states, "We only sell it in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) economics-oriented

Question

Quizplus · Accepted Answer

The statement reflects a production-oriented view, which focuses on maximizing efficiency and minimizing costs in the production process.

When a T-Shirt Manufacturer States, "We Only Sell It in Black