The idea that a good product will sell itself is associated with the ________ era of marketing.
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

The idea that a good product will sell itself is associated with the production-oriented era of marketing, where the focus was on producing high-quality products at low cost and mass producing them to meet demand. It was assumed that if the product was good enough, it would sell itself without the need for aggressive marketing or sales tactics.

The Idea That a Good Product Will Sell Itself Is