Which element of the marketing mix is most relevant to the activity "delivering value"?
A)promotion
B)purchasing
C)product
D)price
E)place

Question

Quizplus · Accepted Answer

Place, or distribution, is the most relevant element to delivering value. It involves getting the product from the manufacturer to the customer in a way that is efficient and effective, while also meeting the needs and expectations of the customer. The goal of distribution is to ensure that the product is available when and where the customer wants it, at a price they are willing to pay, with the necessary support and service to make sure that it meets their needs. Effective distribution helps to create value for the customer, by making it easier and more convenient to obtain and use the product.

Which Element of the Marketing Mix Is Most Relevant to the Activity