According to your text, in the broadest terms, the "marketplace" refers to
A)wholesale and retail environments.
B)brick-and-mortar stores and the Internet.
C)the four Ps.
D)channels that are accessible to a given customer.
E)the world of trade.

Question

Quizplus · Accepted Answer

The word "marketplace" in its broadest terms can refer to the entire world of trade and commerce, including all channels of distribution, wholesale and retail environments, brick-and-mortar stores, and the Internet. It encompasses all aspects of buying and selling goods and services. The other options mentioned are more specific subsets of the overall marketplace.

According to Your Text, in the Broadest Terms, the "Marketplace