Which element of the marketing mix is most relevant to the activity "capturing value"?
A)promotion
B)purchasing
C)product
D)price
E)place

Question

Quizplus · Accepted Answer

Capturing value refers to setting the right price for a product or service to ensure that the customer perceives the value of the offering while also ensuring profitability for the company. Therefore, the most relevant element of the marketing mix for capturing value is price.

Which Element of the Marketing Mix Is Most Relevant to the Activity