When a T-shirt manufacturer states, "Customers can have any color T-shirt they want, so long as it's blue," it is reflecting a view that was popular in which era of the marketing evolution?
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)economics-oriented

Question

Quizplus · Accepted Answer

The production-oriented era of marketing focused on maximizing efficiency and producing large quantities of standardized products. In this era, companies had a "take-it-or-leave-it" mentality and did not prioritize customization or responding to individual customer needs. The statement by the T-shirt manufacturer reflects this mentality, as they are only offering one color option and not prioritizing customer preferences.

When a T-Shirt Manufacturer States, "Customers Can Have Any Color