The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is called
A)marketing.
B)production.
C)logistics.
D)customer service.
E)communication.

Question

Quizplus · Accepted Answer

The activity, set of institutions, and processes described in the question are all elements of marketing. Production refers specifically to the creation of goods or services, logistics refers to the transportation and distribution of those goods or services, customer service refers to the support provided to customers after purchase, and communication is a component of marketing but does not encompass all of the other elements listed in the question. Therefore, the best choice is marketing (A).

The Activity, Set of Institutions, and Processes for Creating, Capturing