Trisha opened a running shoe store and signed a lease on the property. She also signed an agreement with the manufacturer on the amount of merchandise she will sell and the promotions she will conduct. Based on this description, which aspect of the marketing mix does Trisha still need to work on?
A)price
B)place
C)promotion
D)product
E)prototype

Question

Quizplus · Accepted Answer

Trisha has already signed a lease on the property and an agreement with the manufacturer on the amount of merchandise and promotions. Therefore, the aspect of the marketing mix Trisha still needs to work on is the price. She needs to determine the pricing strategy for her products based on her target market and competitors.

Trisha Opened a Running Shoe Store and Signed a Lease