Marketing channel management is also known as
A)distribution center marketing.
B)a transactional orientation.
C)wholesaling.
D)production management.
E)supply chain management.

Question

Quizplus · Accepted Answer

Marketing channel management is the process of planning, implementing, and controlling the activities of intermediaries in the distribution channel. This involves managing the supply chain, which includes all the activities involved in delivering the product or service to the customer, from sourcing raw materials to delivering the finished product to the end user. Thus, marketing channel management is also known as supply chain management. Choices A, B, C, and D are either too specific or not related to marketing channel management.

Marketing Channel Management Is Also Known as