________ is communication by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions and elicit a response.
A)Pricing
B)Promotion
C)Placement
D)A relational orientation
E)Value cocreation

Question

Quizplus · Accepted Answer

The definition provided describes the concept of promotion, which is one of the four Ps of the marketing mix that involves communication between the company and the customer to inform them about a product, persuade them to buy it, and remind them of its benefits. Pricing (A) refers to the process of setting a price for a product, placement (C) involves decisions related to where the product will be sold and distributed, while a relational orientation (D) and value cocreation (E) are broader marketing strategies that focus on building long-term relationships with customers and creating mutual value.

________ Is Communication by a Marketer That Informs, Persuades, and Reminds