The era in which manufacturers were not concerned with satisfying the needs of individual consumers was the ________ era of marketing.
A)production-oriented
B)sales-oriented
C)market-oriented
D)value-based marketing
E)retailing-oriented

Question

Quizplus · Accepted Answer

The production-oriented era was characterized by manufacturers focusing on producing as much as possible, with little regard for consumer needs or preferences. This era occurred from the Industrial Revolution until the 1920s.

The Era in Which Manufacturers Were Not Concerned with Satisfying