Which marketing activity is most directly served by the promotion element of the marketing mix?
A)communicating value
B)creating value
C)capturing value
D)delivering value
E)producing value

Question

Quizplus · Accepted Answer

The promotion element of the marketing mix is designed to communicate the value of the product or service being offered. This includes advertising, personal selling, public relations, and sales promotion. The goal is to raise awareness, generate interest, and persuade potential customers to buy the product or service.

Which Marketing Activity Is Most Directly Served by the Promotion