In delivering value, marketing firms attempt to find the most desirable balance between
A) the need for value and the perception of value.
B) explicit versus implicit value.
C) providing benefits to customers and keeping costs down.
D) the desire to satisfy customers and the need to keep customers from running the company.
E) the need for product improvement and the need for advertising.

Question

Quizplus · Accepted Answer

The most desirable balance in delivering value involves providing benefits to customers while keeping costs down. This ensures that the firm is able to offer a competitive price to the customer while still making a profit. The other choices are not as relevant to finding a balance between delivering value and maximizing profitability.

In Delivering Value, Marketing Firms Attempt to Find the Most