Near the end of the model year,Move-Them-Out automobile dealership had an unusually high inventory level.The manager increased her advertising spending and gave extra incentives to its salespeople.Move-Them-Out operates as if it were in the __________ era.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

The fact that the dealership increased its advertising spending and gave extra incentives to salespeople indicates that it operated as a sales-oriented organization, prioritizing selling products and increasing sales over understanding and meeting customer needs (market-oriented) or delivering superior value to customers (value-based marketing).

Near the End of the Model Year,Move-Them-Out Automobile Dealership Had