Nora is deciding whether to purchase brand name sneakers or a store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer

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Nora is likely to choose the store brand sneakers because they offer greater perceived value, as she has had only marginal satisfaction with the brand name sneakers in the past. The store brand may be less expensive and offer similar or comparable quality, thereby providing better value.

Nora Is Deciding Whether to Purchase Brand Name Sneakers or a Store