Brand __________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service.

Question

Quizplus · Accepted Answer

Brand equity is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product or service. It represents the value that a brand adds to a product or service beyond the functional benefits of the product or service itself.

Brand __________ Is the Set of Assets and Liabilities Linked