Laura Prefers Sony Products and Will Only Purchase Alternatives When

Laura prefers Sony products and will only purchase alternatives when there are no Sony products available. Laura's brand loyalty means she is most likely

A) relatively insensitive to price.
B) uninformed about the product category.
C) product category committed.
D) a brand equity investor.
E) a savvy consumer.
Because Laura is loyal to Sony, she is likely to stay with the brand even if the price rises or if competitors offer cheaper options. This means that she is less price sensitive.