Brand Extension Is a Popular Marketing Strategy Because

Brand extension is a popular marketing strategy because

A) it separates out the cost of brand extension from brand intention.
B) it allows the firm to discontinue complementary products.
C) the firm can spend less on creating brand awareness and associations.
D) it avoids the problem of brand dilution.
E) it guarantees success for a new product.
Since consumers are already familiar with the brand name, existing awareness and associations will transfer to the new product.