Marketers selling milk, bread, and other consumer staples know most customers do not spend much time searching or comparing alternatives. For most consumers, these are _____________ goods.

Question

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Convenience goods are products that consumers regularly purchase without much thought or effort. Milk, bread, and other consumer staples fall under this category because they are essential items that customers need to stock up on regularly. Customers usually do not spend much time comparing alternatives for these products and rely on convenience factors such as proximity, brand familiarity, or availability.

Marketers Selling Milk, Bread, and Other Consumer Staples Know Most