Marco tried a new fruit-flavored beverage and thought it was awful. He was especially disappointed because he had liked the dried fruit snacks marketed under the same brand name. Now he wasn't sure he even wanted to buy the snacks he had liked before. This highlights a problem in branding known as

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This scenario highlights the problem of brand dilution, where the extension of the brand (i.e., the fruit-flavored beverage) undermines the strength and reputation of the original core brand (i.e., the dried fruit snacks). The negative experience with the new product may lead Marco to question the quality of the entire brand, potentially causing him to look for alternatives.

Marco Tried a New Fruit-Flavored Beverage and Thought It Was