Toyota, a well-established, reputable brand, recently introduced a new line of vehicles under the Scion brand, targeted at young car buyers. Toyota probably used the new brand to

Question

Quizplus · Accepted Answer

Toyota probably used the Scion brand to appeal to a different market segment, specifically young car buyers, who may have different preferences and buying behaviors compared to their traditional Toyota customer base. Introducing a new brand allows Toyota to differentiate the Scion line and tailor marketing efforts to the target audience's specific needs and desires.

Toyota, a Well-Established, Reputable Brand, Recently Introduced a New Line