__________ occurs when the brand extension adversely affects consumer perceptions about the attributes of the core brand.

Question

Quizplus · Accepted Answer

Brand dilution occurs when a brand extension harms consumer perceptions about the attributes of the core brand. This can happen when the new product or service is of lower quality or does not fit with the brand image that consumers have of the core brand. It can lead to a loss of consumer trust and loyalty, ultimately hurting the overall effectiveness of the brand.

__________ Occurs When the Brand Extension Adversely Affects Consumer Perceptions