Some credit cards provide free liability insurance, funded by the bank issuing the card, when a customer pays for a rental car using the card. This extra insurance is an example of

Question

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The extra insurance provided by the credit card is an example of an associated service as it is related to the nonphysical aspects of the product (in this case, the rental car). It is not considered part of the actual product (B) or its core value (E), nor is it a matter of product style (A) or position (D).

Some Credit Cards Provide Free Liability Insurance, Funded by the Bank