Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide whether they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.

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The Answer of Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide whether they should increase or decrease product mix breadth, or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.

Though Most Universities Are Nonprofit Organizations, They Are Engaged in Marketing