Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to success; at the congressional level, over 90 percent of incumbents get reelected. If you were marketing advisor to a challenger for the congressional seat in your district, what would you recommend the candidate do to create brand / name awareness?

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The Answer of Creating brand awareness is the first step in creating brand equity. Political candidates know name recognition is critical to success; at the congressional level, over 90 percent of incumbents get reelected. If you were marketing advisor to a challenger for the congressional seat in your district, what would you recommend the candidate do to create brand / name awareness?

Creating Brand Awareness Is the First Step in Creating Brand