The Johnsons have owned a farm,Johnson Family Holdings Incorporated,for over 150 years.Al Johnson,president of Johnson Family Holdings,purchased a trucking company,shipping products for other farmers and businesses in their area.Later he opened a small store that carries a variety of products,and he even operates a small used auto dealership near the farm.This is an example of unrelated diversification.

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Unrelated diversification means operating several businesses under one ownership that are not related to one another.GE,which began by making lighting products,diversified into such unrelated areas as plastics,broadcasting,and financial services.

The Johnsons Have Owned a Farm,Johnson Family Holdings Incorporated,for Over