Doug is the CEO of Johnson Motors,a business consisting of Chevrolet,Buick,Cadillac,and Mercedes-Benz dealerships.He also sells Fleetwood and American Coach RVs.Doug mentioned to his sales manager that "there is economic value in having many related businesses managed by one ownership group.They are worth more than if they are separate companies." This is an example of ____.
A) diversity
B) diversification
C) synergy
D) differentiation
E) multiproduct
Correct Answer:
Verified
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