The idea that failure to meet a high-order need may cause a regression to an already satisfied lower-order need was put forth by Maslow.

Name: The idea that failure to meet a high-order need may cause a regression to an already satisfied lower-order need was put forth by Maslow.
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This idea was proposed by Clayton Alderfer in his ERG theory, not by Maslow. Maslow's hierarchy of needs does not include regression to lower-order needs.

The Idea That Failure to Meet a High-Order Need May