Question 1

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-Referring to the figure above, item d shows __________.
A) the CSS properties and values from your code
B) the microdata vocabulary properties and values from your code
C) the field name values and user-entered data from a form
D) the Google search result that most closely matches the code in item b

Accepted Answer

Item d shows the microdata vocabulary properties and values from the code, as indicated by the "itemprop" attribute used in the HTML tags.

Question 2

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-Referring to the figure above, what happens when you click item a?
A) The tool validates your code against the specified vocabulary.
B) The tool validates your code against HTML standards.
C) The tool validates your code against CSS standards.
D) The tool fixes the syntax and spacing of your code.

Accepted Answer

The tool validates your code against the specified vocabulary.

Question 3

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-Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.
A) name
B) description
C) content
D) title

Accepted Answer

Adding a page description allows for a concise summary of the page's content to be displayed in the search results.

Question 4

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-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.
A) name
B) description
C) content
D) title

Accepted Answer

The element created is a title element. It provides a more specific heading for the search result instead of relying on a generic heading. A title element is commonly used in HTML to define the title of a document or webpage, and it is also an important element for search engine optimization.

Question 5

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-Referring to the figure above, what does item b represent?
A) Code generated by the tool
B) Code you pasted into the tool
C) The results of validation
D) The CSS for your page

Accepted Answer

Item b represents the code you pasted into the tool.

Question 6

Case-Based Critical Thinking Question
Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site.
-Sandy rewrites her existing title element to be ____.
A) short and descriptive
B) the same as every other page on her site
C) generic and long
D) open to interpretation

Accepted Answer

A short and descriptive title element is more likely to catch the attention of the search engine and potential readers. It also helps to accurately represent the content on the page. A generic and long title element may not effectively communicate the content of the page, while an open to interpretation title may confuse search engines and readers alike. Using the same title element on every page of the site may also harm the search engine optimization efforts.

Question 7

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.
A) *
B) @
C) #
D) $

Accepted Answer

The wildcard symbol in a robots.txt file is an asterisk (*) and it indicates that all bots are expected to respect the rule or rules that follow.

Question 8

__________ is the dominant search engine in China.
A) Baidu
B) Yandex
C) Google
D) Yahoo!

Accepted Answer

Baidu is the dominant search engine in China, with a market share of over 70%. Google and Yahoo! have a very small presence in the Chinese market, and Yandex is a search engine primarily used in Russia.

Question 9

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-Referring to the figure above, item c indicates that __________.
A) Your HTML code is valid.
B) The microdata markup in your code is valid.
C) Your CSS code is valid.
D) Your search rank has increased.

Accepted Answer

Item c in the figure indicates that the microdata markup in your code is valid. It does not provide any indication about the validity of your HTML or CSS code, nor does it suggest an increase in search rank.

Question 10

Sandy has links throughout her site.From an SEO perspective, which of the following is considered good link text?
A) Click
B) Click here
C) Enter
D) Ask a question

Accepted Answer

"Ask a question" is considered good link text from an SEO perspective because it is descriptive and gives an indication of what the user can expect to find when they click on the link. Descriptive link texts help search engines understand the content of the linked page, improving the site's SEO.

Question 11

Case-Based Critical Thinking Question
Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
-Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.
A) ppt$
B) ppt
C) *.ppt$
D) None of the above.

Accepted Answer

The correct syntax to disallow indexing of files with a specific extension, in this case, PowerPoint files (.ppt), is to use "Disallow: /*.ppt$" in the robots.txt file. The "$" symbol at the end specifies that the rule applies to URLs ending with ".ppt", thus the correct answer is the extension "ppt" without the dollar sign.

Question 12

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-Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.
A) itemtype
B) itemprop
C) itemscope
D) footer

Accepted Answer

The attribute itemscope signifies that the schema applies to all descendant elements. The other options (itemtype, itemprop, and footer) are unrelated to this attribute.

Question 13

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-Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.
A) itemtype
B) itemprop
C) itemscope
D) footer

Accepted Answer

The unique string that identifies the schema being used is referred to as the "itemtype" value. The other options (itemprop, itemscope, footer) do not pertain to this specific attribute.

Question 14

When viewing a web page with graphics disabled, __________ takes the place of each image.
A) the image filename
B) a black box
C) alt text
D) a button

Accepted Answer

The alt text attribute is used to describe the content of an image for those who may not be able to see it. When graphics are disabled, the alt text is displayed in place of the image.

Question 15

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?
A) Giving image files short, descriptive names
B) Supplying alternative text using the alt attribute
C) Using the same image in more than one web page on the same website.
D) Including text in images that's not available elsewhere on the page.

Accepted Answer

Including text in images that is not available elsewhere on the page can negatively impact SEO because search engines cannot read text within images. This can make important content invisible to search engines, reducing the effectiveness of the content for SEO purposes.

Question 16

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-Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information
A) bots
B) microdata
C) algorithms
D) sitemaps

Accepted Answer

Microdata is a type of structured data that can be added to HTML markup to provide extra information about a web page's content. Search engines can use this information to create more informative and useful search results, including summaries of the content of a page. Bots, algorithms, and sitemaps may also be important for search engine optimization, but they are not directly related to the incorporation of structured data into a webpage.

Question 17

Case-Based Critical Thinking Question
Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site.
-Sandy adds heading elements, such as __________, to major subdivisions of her page.
A) h1
B) header
C) title
D) caption

Accepted Answer

The most appropriate heading element to add to major subdivisions of a page is the h1 tag. The h1 tag signals to search engines the main topic of the page and helps improve the site's search engine rankings. The other options listed are not appropriate for this purpose.

Question 18

People in charge of websites are known as __________.
A) webmasters
B) bots
C) crawlers
D) pilots

Accepted Answer

Webmasters are professionals who oversee the development, design, and maintenance of websites. They are responsible for ensuring the website's functionality, security, and overall performance. Bots and crawlers refer to automated programs used to browse and index web pages, while pilots are professionals who operate aircraft.

Question 19

Case-Based Critical Thinking Question
Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
-Tyler uses the code Disallow: /testto instruct bots to not index the test____.
A) directory
B) image
C) site
D) file

Accepted Answer

The "Disallow: /test" code in a robots.txt file instructs bots to not index the directory named "test". It cannot be used for individual files or images. It can also not be used to instruct bots to not index an entire site, as the robots.txt file only applies to the directory it is placed in.

Question 20

Case-Based Critical Thinking Question
Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
-Tyler uses the code Disallow: /to instruct bots ____.
A) not to index the entire website
B) to index the entire website
C) to index only the main directory
D) to index the website at their own discretion

Accepted Answer

The Disallow command in a robots.txt file instructs bots not to crawl or index certain parts of a website. In this case, Tyler is using Disallow: /, which tells bots not to index anything on the website, making A the best choice.

Quiz 15: Optimizing Your Web Site for Search Engines

​ ​ -Referring to the figure above, item d shows __________.

​ ​ -Referring to the figure above, what happens when you click item a?

​ -Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

​ -Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

​ ​ -Referring to the figure above, what does item b represent?

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy rewrites her existing title element to be ____.

In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.

__________ is the dominant search engine in China.

​ ​ -Referring to the figure above, item c indicates that __________.

Sandy has links throughout her site.From an SEO perspective, which of the following is considered good link text?

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.

​ ​ -Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.

​ ​ -Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

When viewing a web page with graphics disabled, __________ takes the place of each image.

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

​ -Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title, heading, img, and linked text elements on her site. -Sandy adds heading elements, such as __________, to major subdivisions of her page.

People in charge of websites are known as __________.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /testto instruct bots to not index the test____.

Case-Based Critical Thinking Question Tyler does not want parts of his website indexed, so he is creating a robots.txt file. -Tyler uses the code Disallow: /to instruct bots ____.

-Referring to the figure above, item d shows __________.

-Referring to the figure above, what happens when you click item a?

-Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

-Referring to the figure above, what does item b represent?

-Referring to the figure above, item c indicates that __________.

-Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.

-Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

-Referring to the area labeled "3." in the figure above, incorporating ____ into web page elements allows search engines to summarize information