When marketers speak of a person's awareness of an advertisement or product awareness,they are
A) referring to two completely unrelated processes.
B) focusing on the individual's knowledge¾there is a sort of awareness-knowledge interchangeability,at least as measured.
C) focusing on the individual's awareness which is in no way related to his or her knowledge.
D) concerned with the resultant change in the individual's feelings and/or motivations in relation to the product as a result of the advertisement.
E) referring to the person's intention to buy the advertised product.
Correct Answer:
Verified
Q2: Demographic and socioeconomic characteristics
A) are easily gathered
Q4: In the context of marketing research,a consumer's
Q5: Demographic and socioeconomic characteristics can also be
Q7: The approach towards motivation taken in the
Q9: If a researcher is interested in investigating
Q10: Which of the following is FALSE?
A)AIO research
Q11: Which of the following is the best
Q13: When used in psychographic analysis,"AIO" refers to
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Q38: Which of the following statements is NOT
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