Which of the following is the best way to measure knowledge of an advertisement?
A)Measurement of motives
B)Observation of purchase behavior
C)Recognition
D)Use of magazine subscription data
E)A written test over the ad copy

Question

Quizplus · Accepted Answer

Recognition is the best way to measure knowledge of an advertisement as it measures the ability of the individual to recall the advertisement and its key aspects. Other options like measurement of motives, observation of purchase behavior, use of magazine subscription data, or a written test over the ad copy may provide some insights but may not be as direct and effective as recognition.

Which of the Following Is the Best Way to Measure