Which of the following can be used to measure knowledge of an advertisement?
A)Unaided recall
B)Aided recall
C)Recognition
D)Both a and b.
E)a,b,and c.

Question

Quizplus · Accepted Answer

All three options (unaided recall, aided recall, and recognition) can be used to measure knowledge of an advertisement.

- Unaided recall refers to the ability of a person to recall an advertisement without any prompts or reminders.
- Aided recall involves prompting or reminding the person about the advertisement to see if they can recall it.
- Recognition involves presenting the person with the advertisement and asking them if they have seen it before or if it looks familiar.

Therefore, option E is the correct answer.

Which of the Following Can Be Used to Measure Knowledge