Purchase intentions
A)are a very good indicator of an individual's future behavior.
B)may be better predictors of future behavior for large dollar expenditures.
C)are a relatively good predictor of a family's purchase behavior.
D)are studied often in marketing because they are very similar to attitudes.
E)are better predictors of future behavior for small dollar expenditures.

Question

Quizplus · Accepted Answer

Purchase intentions may be better predictors of future behavior for large dollar expenditures because consumers may take longer to make a decision and do more research before making a high-cost purchase. This makes their purchase intention more indicative of their future behavior.

Purchase Intentions