A marketing manager needs information about all competitors' prices in order to make a pricing decision.The internal database she consults contains prices that were collected by mystery shoppers are over a year old.Her database has one of the major disadvantages of secondary data
A)age of the data.
B)quality.
C)relevance.
D)completeness.
E)units of measure do not match.

Question

Quizplus · Accepted Answer

The age of the data is a major disadvantage of secondary data in this scenario because the prices collected may have changed significantly over the year, making the information outdated and potentially inaccurate for making pricing decisions.

A Marketing Manager Needs Information About All Competitors' Prices in Order