Mark Cuban,the owner of the Dallas Mavericks,wants to increase the sales of Mavericks merchandise.His marketing manager gathers information on how other teams in the NBA,like the Los Angeles Lakers increased there merchandise sales.This information on the Lakers is known as
A)primary Data.
B)stealing data.
C)secondary Data.
D)irrelevant data.
E)None of the above.

Question

Quizplus · Accepted Answer

The information on the Los Angeles Lakers is already available and was collected by someone else for their own purposes. Therefore, it is secondary data, which can be used by Mark Cuban's marketing team to gain insights and strategies to increase Mavericks merchandise sales. Primary data is data that is collected directly by the organization for its own purposes. Stealing data is illegal and unethical, and irrelevant data does not provide useful insights for Mark Cuban's goal.

Mark Cuban,the Owner of the Dallas Mavericks,wants to Increase the Sales