Hershey Corporation wants to add five additional kisses to its popular candy while keeping the price constant at $2.95.Hershey wonders if the additional candies would cause sales to increase;enough to offset the higher costs.What type of primary data research should the company use to answer this question.
A)Conduct focus group interviews in a laboratory setting.
B)Use telephone interviews with current and potential customers.
C)Use observation research.
D)Use experimental research.
E)Use mail surveys with current customers.

Question

Quizplus · Accepted Answer

Experimental research would be the most appropriate method as it would allow Hershey to test the impact of the additional kisses on sales by comparing sales data from a test group (where the additional kisses have been added) with that of a control group (where the additional kisses have not been added). This would provide Hershey with a better understanding of the impact of the additional kisses on sales and help them make an informed decision.

Hershey Corporation Wants to Add Five Additional Kisses to Its