What type of research design should a marketing researcher use to find out how many customers there are,what brands they buy and in what quantities,which advertisements they recall,what are their attitudes toward the company,where do they buy,when do they buy,and who is the competition?
A)Exploratory research
B)Causal research
C)Basic research
D)Descriptive research
E)None of the above.

Question

Quizplus · Accepted Answer

Descriptive research is the most appropriate research design for gathering information about customers' purchase behavior, attitudes toward the company, and demographic information such as where and when they buy. Descriptive research allows the researcher to describe the behavior of the target population and provide detailed information about customer behavior, brand preferences, and advertising recall. This research design is effective in identifying market trends and gathering information about the competition.

What Type of Research Design Should a Marketing Researcher Use