Of the following situations,which would be the most appropriate for using a discontinuous/omnibus panel?
A)To gain insights into changes in consumers' purchases and attitudes
B)To determine if members of the panel switched brands from one time period to the next
C)To determine how consumers feel about two different product package by varying panel questions from one panel measurement to the next
D)To have a focus group moderator ask participants about their views on a new advertisement.
E)All of the above.

Question

Quizplus · Accepted Answer

Discontinuous/omnibus panels are best used when the research objective is to vary the panel questions from one measurement to the next. This option is only presented in option C, where the panel questions are varied to determine how consumers feel about two different product packages. The other options can be better suited to other types of research studies.

Of the Following Situations,which Would Be the Most Appropriate for Using