Mrs.Fields Cookie Company has decided to test market their new sugar-free,carbohydrate-free,and fat-free chocolate chip cookies.A major question the company hopes to answer with the test market project concerns customer acceptance of this somewhat novel product.Which method of test marketing would be most appropriate if it decides to distribute its "new" cookies through its normal channel of distribution?

Question

Quizplus · Accepted Answer

A standard test market is most appropriate for testing customer acceptance through the normal distribution channels, as it involves selling the product in a limited area using the company's usual distribution methods.

MrsFields Cookie Company Has Decided to Test Market Their New