Which of the following statements is FALSE?
A)Managers usually have a clear understanding of the problems they face.The real difficulty lies in communicating the problems to researchers.
B)It is important that researchers help managers understand the real marketing problem(s).
C)Researchers must avoid simply responding to managers' requests for information.
D)Good marketing research is based on a clear understanding of what information is needed and how that information will be used to address the problem / opportunity.
E)None of these statements are false;they are all true.

Question

Quizplus · Accepted Answer

The statement that managers usually have a clear understanding of the problems they face is false. In fact, one of the primary reasons for conducting marketing research is to help managers gain a better understanding of the problem or opportunity they are facing. Therefore, this statement is the false one.

Which of the Following Statements Is FALSE