Which of the following statements about the manager's decision problem is FALSE?
A)The decision problem is the problem/opportunity facing the manager for which marketing research is intended to provide answers.
B)The decision problem takes the manager's perspective.
C)The decision problem should be in the form of a question.
D)Discovery-oriented decision problems typically lead directly to managerial actions.
E)None of these statements are false;they are all true.

Question

Quizplus · Accepted Answer

Discovery-oriented decision problems are open-ended and do not necessarily lead to direct managerial actions. They simply provide information and insights for the manager to further explore and make decisions.

Which of the Following Statements About the Manager's Decision Problem